Our third cannabis article for the Enterprising Investor is published

In this article, Brian Singer and I describe how the commoditization of the cannabis plant is changing the consumption landscape. Smoking flower is assuming a shrinking share of the market while beginner-friendly products like drinks and other edibles are growing rapidly. Also, if you think this is a product mostly for young guys, think again! Read about how middle-aged women are crushing this market.

The Enterprising Investor is the flagship forum of the CFA Institute. Our articles are breaking through the ceiling to introduce cannabis to the broader investment community. We give our raw opinions on what we think about the opportunities and our best assessments of the future. We agreed to do three articles on cannabis for them. What do you think, should we write more of them?